Our editor-in-chief Nate Yapp is proud to have contributed to the new book Hidden Horror: A Celebration of 101 Underrated and Overlooked Fright Flicks, edited by Aaron Christensen. Another contributors include Anthony Timpone, B.J. Colangelo, Dave Alexander, Classic-Horror.com's own Robert C. Ring and John W. Bowen. Pick up a copy today from Amazon.com!
Planet Hollywood to Host "Resident Evil: Extinction" Premiere
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Planet Hollywood's Las Vegas Resort and Casino, in an attempt to reinvent itself as the Tinseltown of Nevada, is hosting a month-long promotional push for Screen Gems' Resident Evil: Extinction, which will culminate in the film's September 20th premiere. Two thirty-foot banners advertising the movie, directed by Russell Mulcahy (Highlander), have been flying outside Planet Hollywood Las Vegas since mid-August. Hotel rooms will receive a channel devoted to promotional material for the film, there will be ticket giveaways and a chance to win a BMW motorcycle.
"Usually, premieres are just premieres, but this is an integrated promotion with a premiere," said Mark Weinstock, Executive VP of Marketing for Screen Gems.
"We like to think we're in the marketing world, so we're fully embracing these movies," said Planet Hollywood CEO Robert Earl. "We're giving it over to the movies."
Resident Evil: Extinction, starring Milla Jovovich, Oded Fehr, and Ali Larter, opens in theaters everywhere September 21st, 2007.