Sometimes, we get contacted to do an article to coincide with the release of a theatrical film or DVD. Most of the time, we don't do it because we either don't have any ideas or there are no good ideas for that particular movie. The PR folks for Universal's recent remake of The Hitcher (coming out on DVD May 1st -- check the cover art at the bottom of the page) had something different, however -- a good idea. They said, "Hey, guys, we have somebody getting yanked apart by two semi trucks in our movie.