Planet Hollywood's Las Vegas Resort and Casino, in an attempt to reinvent itself as the Tinseltown of Nevada, is hosting a month-long promotional push for Screen Gems' Resident Evil: Extinction, which will culminate in the film's September 20th premiere. Two thirty-foot banners advertising the movie, directed by Russell Mulcahy (Highlander), have been flying outside Planet Hollywood Las Vegas since mid-August. Hotel rooms will receive a channel devoted to promotional material for the film, there will be ticket giveaways and a chance to win a BMW motorcycle.
